Altamonte – Our Brands

Altamonte distributes a range of consumer products in the Hardware and Building, Plumbing, Automotive, Trade, Industrial, Home Wares and Leisure markets.

We identify and distribute products that fulfil the following criteria:

  • Deliver unique usage experiences to customers
  • Are designed and built to the highest quality standards
  • Offer value for money to customers
  • Leverage emerging technological improvements and environments trends
  • Provide factory warranty protection and after sales service
  • Perform to the highest safety standards

Our Process

Altamonte goes through a detailed strategy and planning process pre-launch to ensure products are launched effectively, profitably and in alignment with supplier’s international business strategy. This is driven by Altamonte, but includes input from suppliers. Each component is agreed collaboratively prior to product launch to ensure alignment of goals – making Altamonte an easy distribution partner to work with. We also provide ongoing feedback progress reporting to keep our partners aware of progress in an ever changing global marketplace.

Details of our Stages are as follows:

Initial Australasian Market Analysis

  • Market size, structure and growth rate
  • Competitive analysis
  • Legal/regulatory analysis
  • Environmental analysis
  • Industry body liaison
  • Technological change impact
  • Identification of market gaps & opportunities

Product and Range Plan

  • Needs identification
  • Product positioning
  • Core range identification
  • Product modification requirements
  • Regulatory compliance planning
  • Proposed launch ranging
  • New product introduction scheduling

Target Market Analysis

  • Analysis of attitudinal and behavioural customer research
  • Proprietary consumer research
  • Segment identification
  • Channel behaviour analysis

Communication & Brand Strategy

  • Core target market identification
  • Communication objectives
  • Core message identification
  • Media and PR planning & scheduling

Pricing Strategy

  • Competitor pricing analysis
  • Retail margin requirements
  • Variable and fixed cost analysis

Sales Plan

  • Key retail customer identification
  • Key retail customer analysis
  • Retail customer need analysis
  • Retail customer ranging timetables and processes
  • Promotional scheduling
  • Collateral and packaging requirement analysis

Operations Plan

  • Freight requirements
  • Warehousing requirements and strategy
  • Transportation
  • OH&S planning

Financial Analysis

  • P&L projections
  • Volume analysis
  • Cash flow analysis
  • Break-even analysis
  • Funding procurement
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